Europe's Food Industry: Embracing Automation for Quality and Sustainability

Brands and stores can significantly benefit from gaining more exposure through partnerships with well-known corporations. These alliances are becoming more common as cannabis use becomes more mainstream. Cannabis marketing is challenging now. More states legalize adult marijuana every year. The cannabis industry continues to hope for reform as the government stalls. Emerging markets are increasing, but mature markets have intractable issues. It's a contradiction that no one misses; even powerful businesses are cautious with marketing spending. Cannabis entrepreneurs realize they must make every dollar count and that many traditional marketing methods, including social media and paid Google advertisements, are still unclear. In a competitive industry, brands must invest more in marketing. The workers have to be cautious and plan to avoid issues. They're looking for innovative strategies to attract customers and increase market share. Third-party marketplaces will rule:  Online buying skyrocketed during the COVID-19 pandemic, and many don't want to stop. Most first-time cannabis buyers buy online—third-party marketplaces are where brands meet potential customers. They attract visitors and showcase products that may pay more to be at the top of a menu. Third-party markets are vital to cannabis sales, even if some brands dislike them. Small brands can participate in engagement because it can be done on any budget. Weed companies will use experiential marketing to entice new customers. Dispensaries and consumption bars also hold craft evenings and karaoke to attract additional partygoers. Video marketing will rule:  Fun and engaging video content is crucial as TikTok and other apps gain popularity. Good, shareable movies are popular. Censorship and shadowbans make selling cannabis challenging. Many producers are employing code phrases, exchanging marijuana for broccoli, or minimizing obvious shots like dabs or bong hits to circumvent the algorithm. It can be spectacular if done well. Consumers and budtenders will learn and participate. Real-life brand activations will increase. Try to recreate the product's real-world experience. One viral video can make someone famous overnight. Video requires SEO too. Google rewards sites with video links because web traffic comes from videos. Partnerships attract newcomers:  Adults no longer buy cannabis. Shop employees must meet customers where they are as more people from different backgrounds visit and curious marijuana users learn more.  Cannabis entrepreneurs and government reform will unleash the floodgates. Working with well-known companies boosts brand and retailer visibility. As cannabis use rises, so do these agreements. One-time marketing campaigns can reach many individuals and may be easier to execute than significant deals like the ones above. They are working with a non-cannabis company to create a new product to gain publicity. Influence marketing:  Influencer marketing will be the primary strategy for cannabis brands and stores in 2023. Cannabis-consuming Gen Z and Millennials live online and are more inclined to try a product or service recommended by their favorite influencer. Cannabis producers charge a lot to operate together, but the ROI is usually good. A paid advertising and partner agreement could boost interaction hours after a social post. Cannabis enterprises may promote their products and stores with cannabis-loving influencers—influencer marketing campaigns nationwide as corporations realize their benefits. KPIs will alter drastically:  Most marketing teams prioritize internet traffic and engagement. Analytics tracks these KPIs, but the platform will undergo a significant overhaul affecting everything. Marketing teams will discuss internet traffic differently. It examines customer lifecycle events. Marketers will need to rethink KPIs due to this new data perspective. Weed firms are used to significant upheavals. Adopting the new method is another step on a long path where regulations and markets change. Small marketing spending must be allowed. Operators must differentiate in an increasingly crowded market.     ...Read more

Technology is a differentiator because its implementation may deliver a consistent customer experience while eliminating human interpretation of brand guidelines. This article evaluates how technology is changing the food service industry and what are the latest technologies that are responsible for this change. The world is constantly changing, thanks to technological advances. Many sectors and areas are changing as firms find new ways to use cutting-edge technology, and restaurants are no exception. In many ways, the epidemic has hastened customer acceptance of technology, as they have become more savvy and open to the use of apps for ordering, quick response (QR) codes for menus, and other technologies. Restaurants are now utilizing the power of technology in a variety of ways. Geofencing, ordering kiosks, and even artificial intelligence (AI) are examples of customer experience innovations. Including digital tools and programs does incur additional costs for restaurant franchise operators. Franchise companies increasingly include technology fees in franchise disclosure documents to ensure that their brands have the funds to continue investing and restaurant owners can adopt new technologies into their operations. Some of the latest technologies taken for the food service industry include: AI For Taking Orders: Artificial intelligence (AI) is taking orders at many restaurants, and its initial testing yielded significant results, such as the machine or AI being more efficient than people for order-taking, the guest experiencing a consistent customer journey with a lovely voice all of the time, and upselling. Employees discovered that implementing AI for order-taking reduced the staff's burden and increased time to concentrate on higher-value jobs and customer contact. Kiosks are another method that technology may help you with your ordering procedure. Touch-screen ordering kiosks have been added to several franchise sites, particularly quick-service restaurants (QSRs). Finally, client acceptance of online ordering apps indicates they can place their own orders and are comfortable with the process. People are also ordering more frequently online. Geofencing: Geofencing is another technology application that eateries are quickly adopting. The use of sensors for Global Positioning System (GPS) or radio frequency identification to construct virtual boundaries in a geographical area is known as geofencing. Restaurants can use this to track clients who have downloaded smartphone apps and are on their way to the eatery. Restaurants and food delivery services use this to help coordinate cooking and customer service so that food is cooked based on the client's location to ensure proper temperature and quality. Shared kitchens: Some food service businesses make use of shared kitchens. These are commercial kitchens that are rented to various operators on an hourly or daily basis. These facilities allow businesses to operate without being concerned about the costs and obligations of building ownership, as they share real estate fees and expenses. They also enable newer franchises to benefit from the expertise and counsel of those who have been in business for a while. These surfacing technologies in the food service industry are predicted to revolutionize the industry. While technology is transforming the food service sector, a personal touch will always be required. While automation and digitization help franchises compete, a lovely face to go with the cuisine is still needed. A winning combination of technology and teamwork will be required. ...Read more

Global food technology company shares innovations for the future of its industry THE WOODLANDS, TX.,– Fortifi Food Processing Solutions CEO Massimo Bizzi welcomed 25 members of the trade press to the global food giant's first international press conference, held May 6 at IFFA 2025 in Messe Frankfurt, Germany. Bizzi emphasized Fortifi’s commitment to productivity and innovation in food processing as he previewed the company's 15,069 square feet of exhibition space, complete with meeting rooms, a restaurant and catering area, and a full complement of machines, robots and software to support Fortifi's global vision of industry leadership. Fortifi companies Bettcher, Frontmatec, MHM Automation, LIMA, Nothum, REICH and Kais, along with partners Danish Meat Research Institute and Völur, presented shared innovations in protein processing equipment, robotics and software at the show. These included precision skinning and trimming tools, control systems and value-chain automation, personal hygiene solutions, captive bolt stunners, AI-based production and planning analytics, product handling systems, chilling and freezing, reverse packaging, meat-bone separators and deboners, grinder-desinewers, coating and frying technology, and thermal processing technology. Fortifi emphasized its focus on full-lifecycle solutions for the entire food industry, from planning and design through installation and support. Its holistic packages provide safety, productivity and sustainability for a single line or an entire plant. About Fortifi Food Processing Solutions Headquartered in The Woodlands, Texas and operating worldwide, Fortifi is a leading platform of automated food processing equipment and automation solutions. Fortifi serves customers worldwide through its global manufacturing and service footprint, and drives improvements in yield, productivity, food quality, and worker safety for many of the world’s largest food producers. Fortifi’s growing portfolio includes Bettcher Industries, Frontmatec, MHM Automation, Nothum Food Processing Systems, REICH Thermoprozesstechnik GmbH, LIMA (Les Innovations Mecaniques Alimentaires) and Kais Software. For more information, please visit: www.FortifiFoodSolutions.com .   ...Read more

Production and marketing should continue to promote poultry to support poultry farm owners and livelihoods, but organizational solutions must find to minimize public health risks. The government should provide appropriate extension support on issues like disease prevention, predation, hatchability, and so on. Most underdeveloped countries' government extension initiatives must address chicken producers' inadequate advice. The agricultural sector's fastest-growing sector is poultry, and the segment is developing fast due to rising incomes, urbanization, and dropping actual poultry prices. Agribusiness industry:  The agribusiness industry delivers the most up-to-date poultry and egg market statistics in one location. It has grown increasingly crucial as the business faces rising expenses and demand. Poultry Trends offers regional and global statistics on poultry meat and eggs, including production, consumption, trade, and the top poultry producers and feed manufacturers worldwide. Demand and supply based:  The expansion of the poultry industry has been driven by both demand and supply. The following factors can lead the demand curve to shift outward: an increase in income, an increase in the price of chicken alternatives such as pork or beef—an increase in the preference for poultry, and a decrease in the price of poultry complements. Free-ranging to confined poultry operations:  The rate of technological advancement in the poultry sector has been extremely rapid. The transition from free-range to confined poultry operations significantly boosted the number of birds that a single farmer could oversee. Breeding innovations that enhanced animal size, fecundity, growth rate, and uniformity have led to technological advancements in the poultry business. Price fluctuations:  The developments have resulted in a drop in global meat prices over time, notably for poultry Prices are anticipated to increase due to the rising cost of corn. The actual price of poultry fell at a rate of 3 percent per year. There was a rise in chicken prices, which could be related to a decrease in export supplies. Increased commerce in chicken goods Increased trading in poultry products drives demand even further. Growth of large-scale retail outlets:  The emergence of large-scale retail outlets, such as supermarkets and hypermarkets, in emerging nations, illustrates a structural shift that modifies how meat and dairy products are manufactured, inspected, processed, packaged, and distributed to customers. Animal markets are typically divided into "wet" markets for fresh and warm meat and supermarkets for processed, frozen, packed, and branded meat—knowledge of the purchasing power of households and individuals. The relative importance of each market group is directly tied to its purchasing power. ...Read more