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Co-organized by Koelnmesse (Beijing) Co., Ltd., the China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA) and the Shenzhen Retail Business Association, Anuga Select China 2026 will be held at the Shenzhen Convention and Exhibition Center (Futian) from 27-29 April 2026.  With an exhibition area of 35,000 square meters, the event is expected to bring together over 700 exhibitors from around the globe, comprehensively covering the entire food and beverage industry chain. It not only continues its strategic focus on deepening roots in the South China market but also resonates with Shenzhen's rising international influence.

With the 2026 Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting confirmed to be held in Shenzhen, the city’s status as a core growth engine of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and a strategic hub connecting Southeast Asian markets has been further consolidated. The vibrant consumer power and immense business opportunities it represents are attracting worldwide attention. Visitor preregistration for the show is now fully open. We cordially invite industry peers from across the globe to gather in Shenzhen and jointly capitalize on the new opportunities emerging from this pivotal market.

A Local Gateway to Global Growth: Global Brands Flock to Shape South China's F&B Future

The global F&B industry is looking to South China, drawn by its dynamic consumer base and inclusive market access.  Following the European Commission for Agriculture’s successful organization of over 70 enterprises from 16 European countries to participate in 2024, the event’s international agglomeration effect and platform value have been further highlighted. This growing momentum is reflected in our rebooking rates, with over 90% of previous exhibitors already secured for the upcoming event. Meanwhile, a new wave of international participants is eagerly joining to access this dynamic market.

Anuga Select China 2026 has welcomed national pavilion and exhibitors from numerous countries, including Germany, Poland, Italy, Spain, the United Kingdom, Turkey, Cyprus, Malaysia, Thailand, South Korea, Vietnam, Australia, Brazil, Uruguay, Iran, and Côte d’Ivoire. Representing nearly 100 enterprises, this international contingent will present a wide array of specialty foods and diverse culinary traditions. This convergence solidifies Anuga Select China's status as South China's premier F&B platform and actively fuels the region's international growth.

Where Technology Transforms the F&B Industry: The Anuga FoodTec Showcase

The specially curated Anuga FoodTec Showcase will once again be a premier destination for technology and innovation. This dedicated zone for packaging, technology, and services will not only focus on upgrading professional services for the foodservice channel but also present a spectrum of cutting-edge solutions spanning the entire industry chain—from production and preservation to logistics. Through tailored product demonstrations and targeted B2B matchmaking, the showcase will be pivotal in forging connections between brands and foodservice stakeholders, providing exhibitors with powerful momentum to efficiently explore new markets and build a competitive edge.

Precision Matchmaking Accelerating Multi-Tiered Professional Networks

Anuga Select China 2026 launches a systematic Hosted Buyer Program, focusing on trade buyers’ core demands for targeted and efficient business matching. Through four key initiatives, we are creating a high-quality, diverse platform for industry exchange that ensures a seamless and deeply engaging experience for all trade visitors:

• Early Access to Online Showroom: Get a head start in Anuga Select China Online Showroom. Explore products, identify key contacts, and strategize your visit to hit the ground running with targeted negotiations.

• Precision-Gathered Global Buyer Delegations: Through partnerships with major industry associations alongside professional institutions in Southeast Asia—including Thailand and Singapore—we are bringing together a diverse mix of international, domestic, and local buyer delegations. This ensures full coverage of core procurement players across the food distribution sector.

• High-Impact Matchmaking Sessions: To meet the specific needs of buyers from various channels, we will host multiple by-invitation meetings. Key highlights include sessions for "State Farm Agricultural Products", "Community Group-Buying", and "Overseas Buyers" all designed to foster in-depth collaboration in a focused and efficient setting.

• Exclusive Booth Visit Guidance: To maximize efficiency for our invited buyers, we offer personalized booth visit guidance services. We pre-plan custom routes and navigate them directly to their target exhibitors, transforming their visit into a highly efficient sourcing journey.

Culinary Inspiration in Action: Immersive Experiences for Foodservice Professionals

Anuga Select China presents a series of immersive experiences curated for foodservice professionals. The Solar Term Culinary Competition and Awards is a unique platform where Chinese tradition and Western innovation converge to redefine ingredients. Meanwhile, the ‘Foodie Space’ serves as an interactive inspiration hub blending creativity and taste. Through star chef demos, tastings, and networking—transforming sensory discovery into business opportunity.

The show will be complemented by a series of high-profile industry forums, where authoritative experts and thought leaders will delve into global market dynamics, consumer trends, and technological innovations, offering valuable strategic insights. The highly anticipated Innova Market Insights Special Zoon and the "Global Food & Beverage Trend Innovation Awards" the go-to destination for witnessing the groundbreaking products and technologies that are defining the future of the industry.

Pre-Registration is Officially Open

An invitation is hereby extended to all F&B professionals to pre-register for Anuga Select China 2026. Complete your online registration to secure free admission to the exhibition (27–29 April) – while on-site tickets will be charged. We look forward to welcoming you to this premier industry event, let’s taste the globe and capture the future together!