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Food and Beverages Tech Review | Saturday, November 18, 2023
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Technology is a differentiator because its implementation may deliver a consistent customer experience while eliminating human interpretation of brand guidelines. This article evaluates how technology is changing the food service industry and what are the latest technologies that are responsible for this change.
Fremont, CA: The world is constantly changing, thanks to technological advances. Many sectors and areas are changing as firms find new ways to use cutting-edge technology, and restaurants are no exception.
In many ways, the epidemic has hastened customer acceptance of technology, as they have become more savvy and open to the use of apps for ordering, quick response (QR) codes for menus, and other technologies. Restaurants are now utilizing the power of technology in a variety of ways. Geofencing, ordering kiosks, and even artificial intelligence (AI) are examples of customer experience innovations.
Including digital tools and programs does incur additional costs for restaurant franchise operators. Franchise companies increasingly include technology fees in franchise disclosure documents to ensure that their brands have the funds to continue investing and restaurant owners can adopt new technologies into their operations.
Some of the latest technologies taken for the food service industry include:
AI For Taking Orders:
Artificial intelligence (AI) is taking orders at many restaurants, and its initial testing yielded significant results, such as the machine or AI being more efficient than people for order-taking, the guest experiencing a consistent customer journey with a lovely voice all of the time, and upselling.
Employees discovered that implementing AI for order-taking reduced the staff's burden and increased time to concentrate on higher-value jobs and customer contact.
Kiosks are another method that technology may help you with your ordering procedure. Touch-screen ordering kiosks have been added to several franchise sites, particularly quick-service restaurants (QSRs).
Finally, client acceptance of online ordering apps indicates they can place their own orders and are comfortable with the process. People are also ordering more frequently online.
Geofencing:
Geofencing is another technology application that eateries are quickly adopting. The use of sensors for Global Positioning System (GPS) or radio frequency identification to construct virtual boundaries in a geographical area is known as geofencing. Restaurants can use this to track clients who have downloaded smartphone apps and are on their way to the eatery. Restaurants and food delivery services use this to help coordinate cooking and customer service so that food is cooked based on the client's location to ensure proper temperature and quality.
Shared kitchens:
Some food service businesses make use of shared kitchens. These are commercial kitchens that are rented to various operators on an hourly or daily basis. These facilities allow businesses to operate without being concerned about the costs and obligations of building ownership, as they share real estate fees and expenses. They also enable newer franchises to benefit from the expertise and counsel of those who have been in business for a while.
These surfacing technologies in the food service industry are predicted to revolutionize the industry. While technology is transforming the food service sector, a personal touch will always be required. While automation and digitization help franchises compete, a lovely face to go with the cuisine is still needed. A winning combination of technology and teamwork will be required.
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