Golden Corral To Enhance Guest Experiences Through Its New Partnership With Smg

Golden Coral has chosen to partner with SMG to enhance the guest experience through its online reputation management platform.

Fremont, CA: “As our brand builds upon our comeback, and creates the strategic building blocks of our future growth, it will be critical to maintain a pulse on how our guests feel about their Golden Corral dine-in and off-premise experiences,” states Golden Corral Chief Marketing Officer Skip Hanke. “SMG’s unique Software with a Service (SwaS) model gives us access to an enterprise experience management platform and a dedicated professional services team that will help us uncover insights faster and make data-driven decisions that increase guest traffic, loyalty and franchisee profitability.” Golden Corral partnered with Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 businesses. SMG was chosen for its specialized professional services, restaurant industry knowledge, and solid technology platform by America's largest buffet and grill restaurant brand, Golden Coral.

Golden Corral has locations in 39 states and offers an infinite buffet with over 100 dishes as well as a wide choice of high-quality, made-from-scratch meals for breakfast, lunch, and dinner. Golden Corral is a venue where visitors may gather together to eat whatever they like because it has something for everyone.

Golden Corral has teamed with SMG to collect guest feedback at the local level across its 360 outlets. Golden Corral is employing SMG's online reputation management platform to handle ratings and reviews, as well as a customer-facing always-on feedback channel that provides the organization with extra insights into overall brand perception and operational effectiveness, in addition to requested comments. Golden Corral has a holistic view of the guest experience with solicited and unsolicited consumer feedback available in real-time in the smg360® platform, while features like role-based reporting, real-time alerts, and case management help the field close the loop with customers and focus on the most important measures to improve overall satisfaction.