Corner Bakery Cafe Partners with SMG to Offer New Customer Experience Program

Corner Bakery Café and SMG enter partnership to offer a customer experience management solution, the smg360® platform, which will provide real time analytics reports for improving customer service. 

Fremont, CA: For both guests and staff, automation can make the entire restaurant experience go more quickly and smoothly. Automated systems can typically complete tasks faster and with fewer errors than humans. For visitors, this means more accurate ordering, shorter wait times, and other benefits. Corner Bakery Café has partnered with Service Management Group (SMG), a global customer, patient, and employee experience management partner to more than 500 organizations, to launch a new customer experience management program For a more comprehensive and actionable perspective of the customer experience, the fast-casual restaurant is teaming with SMG to merge digital feedback data from Olo with guest feedback data.

Corner Bakery is an American bakery and café business that serves prepared-to-order breakfast, lunch, dinner, and catering dishes based on fresh ingredients. The fast-casual chain, which was founded in 1991, now has nearly 200 locations in 23 states and the District of Columbia.

Corner Bakery is using the smg360® platform to collect customer feedback at the restaurant level and analyze it alongside digital feedback data from Olo. Restaurant leaders receive automated alerts when cases are produced due to SMG's robust case management, so field staff can respond promptly and efficiently to close the loop with guests. The smg360® platform's easy dashboards and role-based reporting, when combined with enterprise customer experience metrics, empower restaurant teams with real-time, location-level insights.

“Our partnership with SMG is helping us get a more holistic view of the customer experience and provide our restaurant teams with insights that help them continually elevate the guest experience,” said Corner Bakery COO Eric Wyatt. “With more restaurant orders moving online and dining shifting to off-premise, we’re focused on meeting our guests’ evolving dining needs with convenient and highly satisfying experiences.”

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