Can Social Media Sway Product Packaging?

The organizations that are looking out to leverage the lessons discovered on social media need to maximize the brand ambassadors and influencers to get more genuine reach.

FREMONT, CA: It is believed that designing the packaging of a product is one of the ways that can influence the consumers in their buying journey. It shows that the best practices are when the brand extends throughout every buying channel with a steady consumer experience. It is specifically true when it comes to social media, where a few seconds or even a glance can create a secure connection with the buyer.

From Shoppers to Marketers:

Social media serves as a platform that gives voice to the consumers so that they can promote an idea, make it viral, and accumulate positive or negative attention to their brand. It carries relevance to the concept that the influencers on social media can get a direct connection with the sort of packaging that is created. Marketing brand ambassadors are essential to social media engagement as they can make use of photos to create brand awareness on social media, the authentic way to endorse products.

Reduce Packaging to its Bare Bones:

The lack of time to view on social media reflects that less-is-more, and it shall yield better results. The approach that involves minimalist packaging and graphics plays well throughout multiple venues in the coming years. Marketers are identifying the underlying power that the recognizable brands on social media carry and how they can leverage the marketing dollars efficiently, once shared in an incorporated setting.

When it comes to design, marketers need to strive for simple productions that can shape the product, give its color, and make the packaging easy to identify, irrespective of the medium or platform. The imagery needs to be scalable for a patchwork, no matter where it is being viewed, whether on a smartphone or desktop.

There are several attributes a push designer should consider:

• The purpose of the product needs to be relevant along with the form of packaging, irrespective of the channel.

• The traditional practices of evaluating the product packaging from a retail shelf are no longer functional; instead, it needs to translate the color palate across every digital screen.

• The rise of social media and cell phones has taken product packaging toward a mobile-first approach. It is essential to rethink the brand guidelines as a product looking good on a shelf might not translate well to the online social media.