iGulu

iGulu brings the joy and artistry of DIY brewing endeavors to beer enthusiasts and beginners, offering an accessible and rewarding experience. With a simple yet profound vision, the company aims to make craft beer brewing a household tradition worldwide. At the heart of this innovative pursuit is the iGulu F1, a countertop home brewer that epitomizes intelligence and versatility, enabling users to produce beer and cider, white wine and kombucha.

Using its all-in-one micro smart beer brewing technology, iGulu's F1 allows users to create their beverage instead of relying on products from supermarkets. “With our innovative fermentation technology, individuals can effortlessly create customized flavors to share with their loved ones,” says David Zhang, CEO of iGulu. The household and commercial brewing machine integrates technologies and resources to provide a complete set of intelligent brewing solutions.

Crafting brews with iGulu's F1 is effortless and enjoyable. It is designed for easy operation, supporting customizable recipes accessible via an app, allowing users to create distinct blends. Brewing a beverage with premium ingredients is possible with just a few clicks. This feature eliminates the guesswork from brewing with its intuitive design, allowing beginners to select their desired drink, press a button and let the machine handle the entire process.

The machine incorporates RFID card reading to streamline setup and minimize errors. In addition, every ingredient, from malted barley to hops and yeast, meets the company's high brewing standards.

The F1 model’s user-friendly design is particularly appealing as it requires no prior training. The three-step brewing process is foolproof— add ingredients and water to the keg, scan the RFID or select the desired beer style and start the brewing. This approach democratizes the brewing experience and positions the iGulu F1 as a versatile household appliance for various beverages.

iGulu's introduction of the F1 brewer at CES 2024 in Las Vegas marked a significant milestone. It quickly gained recognition as one of the top 10 innovative household appliances by CNET. This acclaim was followed by a successful U.S. launch, where over 1,000 units were adopted in just the first month. The positive feedback from the market underscores the growing consumer demand for convenient, at-home beverage solutions that rival the ubiquity of home coffee machines. In response to this demand, the firm has introduced a subscription service for ingredient brew kits, delivering their favorite blends monthly. In addition, to incentivize subscription uptake, iGulu is introducing a special promotion— new subscribers may acquire a machine at a discounted cost.

Over the next three years, iGulu has mapped out a product roadmap featuring over five revolutionary products. The company plans to bring two products to market this year, followed by three more next year. These will encompass hardware equipment, household appliances and integrated recipes that users can share via its smartphone application. The iGulu F1 is priced at $699, while the upcoming product will be offered at $500, catering to novice beer enthusiasts and seasoned home brewers.

As the founder of this company, Zhang’s background in software and hardware engineering, particularly in network devices, has driven its mission of revolutionizing home brewing. For the road ahead, iGulu is set to create value and make these brewing experiences accessible to everyone, aligning with its dream and mission. The company's dedication to innovation, quality and user experience has positioned it as a leader in the home brewing industry.