BarTrack

It all started over a beer.

Brett Danielson was having a beer with friends at a local brewery when he noticed something peculiar: two identical beers, poured from the same keg by the same bartender, tasted noticeably different. One had a perfect foam head, while the other lacked the same fluffy texture.

Intrigued by this discrepancy, Danielson began to wonder how such a small detail could impact the overall taste and enjoyment of a beer. This curiosity sparked a larger mission: to create a solution that would ensure every beer is poured at peak quality, with the right taste and presentation.

As a leading provider of draft beverage management solutions, BarTrack addresses this often-overlooked aspect of the beer-pouring experience, revolutionizing the way beer is served and enjoyed. Originally focused solely on beer, their platform now covers a wider range of beverages, including nitro coffee, wine, cocktails, soft drinks, and more.

By automating many of the time-consuming tasks involved in bar operations, BarTrack helps bars, restaurants, and stadiums streamline processes and reduce waste. Their platform tracks inventory, monitors key data, and identifies areas for improvement, allowing managers to focus on providing excellent customer service.

Ultimately, BarTrack aims to enhance the drinking experience for customers while increasing profitability for owners.

Maintaining Quality in Any and Every Beverage Pour

“We monitor every aspect that impacts beverage quality—temperature, pressure, cooler conditions, glycol and refrigeration health, and the cleanliness of the lines—without ever intruding on the beverages themselves,” says Danielson, CEO and co-founder.

BarTrack's Smart Draft™ System is a revolutionary solution that enhances draft beverage quality without disrupting existing bar setups. This plug-and-play system is compatible with a wide variety of beverages, from soda and beer to nitro coffee, tea, and kombucha.

The Smart Draft system consists of several intelligent components, including smart glycol, smart refrigeration, smart draft lines, smart kegerator, and smart coolers. The Smart Glycol, developed in partnership with MicroMatic, monitors key metrics of the glycol unit, such as pump and compressor health, installation details, service times, and predicts downtime.

The Smart Refrigeration component monitors cooler temperatures, cooler health, compressor status, and overall refrigeration performance. The Smart Cooler focuses specifically on the cooler itself, assessing internal temperature, humidity levels, and cooling efficiency. Smart Kegerator detects real-time keg levels, temperature, pressure, line cleaning and more.

Smart Draft Lines provide detailed insights into various beverage-specific factors such as line temperature, pressure, flow rate, and degassing issues. They can even measure the ratio of spirits to mixers.

By combining these elements, the system provides comprehensive monitoring of every aspect of a draft setup. Clients can purchase individual smart units to monitor specific components, like refrigeration, regulators, or glycol. However, when all components are combined, they form the full Smart Draft system, allowing clients to monitor the entire system's health and performance through the user-friendly BarTrack app.

“The BarTrack app provides clients with full control over their Smart Draft System. Available on smartphones, tablets, and laptops, the app allows users to access real-time data and manage their system from anywhere in the world, depending on the components they have connected,” says Danielson.

Maintaining Quality with an Eye on Quantity

In addition to quality, Danielson also noticed the lack of transparency and tracking when it came to the exact amount of beverage being poured from the taps. BarTrack's data analytics capabilities provide clients with valuable insights into waste patterns. By understanding "who, what, when, where, and how" waste occurs, establishments can make informed decisions to reduce waste and increase profitability.

The Smart Draft system can be easily integrated into existing setups. BarTrack's team installs the IoT hardware, a process that typically takes two to three hours, though the exact time may vary depending on the complexity of the existing system. After installation, clients receive comprehensive training on how to use the system effectively. This includes guidance on interpreting data, identifying areas for improvement, and optimizing operations.

By leveraging BarTrack's data analytics and the Smart Draft system, clients can:
1. Reduce waste: Identify and address areas where beverage is being wasted, such as overpouring or spillage.
2. Increase profitability: Optimize inventory management, reduce labor costs, and increase revenue by serving drinks more efficiently.
3. Improve customer satisfaction: Ensure consistent quality and freshness of beverages, leading to a better overall experience for customers.
4. Gain valuable insights: Monitor key performance indicators, track trends, and make data-driven decisions to improve operations.

BarTrack’s Assistance in Pouring Perfection

BarTrack was recently recognized as the 240th fastest-growing company in the U.S.

This growth is a direct result of the positive outcomes and advantages it has delivered to clients, as well as its highly capable team of experts. BarTrack's team consists of hospitality professionals with hundreds of years of combined experience, along with individuals from large, publicly traded Fortune 100 companies. This diverse team brings together a unique blend of expertise from both within and outside the industry, enabling BarTrack to think and operate innovatively. This varied mix of perspectives and skills empowers the company to succeed and positively impact its current and potential clients.

BarTrack has worked with Mercedes-Benz Stadium to address issues with foamy draft lines. By implementing BarTrack's solution, the stadium was able to eliminate foam issues, improve the taste of beer, and reduce wait times, enhancing the overall guest experience.

BarTrack also partnered with regional breweries, to optimize beer distribution across their venues and maximize profitability in their taprooms. These examples demonstrate how BarTrack can benefit both large-scale venues and smaller businesses by improving beverage quality and operational efficiency.

The company is currently working on expanding its reach beyond the U.S. by offering solutions for liquor, wine, and more. To support this growth, BarTrack is investing heavily in research and development to innovate and expand its hardware and software offerings. Their approach to hardware development is unique and focuses on creating modular systems that can be easily customized to meet the specific needs of different clients. This modular approach allows BarTrack to offer flexible solutions that can adapt to various environments and applications.

“We design our solutions to seamlessly retrofit into existing equipment without disrupting operations. This non-intrusive approach helps us secure more deals and enables us to execute them more effectively than our competitors,” says Danielson.

As BarTrack continues to grow and expand its offerings, the company remains committed to providing innovative solutions that enhance beverage quality, improve operational efficiency, and drive profitability for its clients.